Chapter 3. Perseverance

I originally thought that this chapter should be named PERSISTANCE, however every time I see PERSISTANCE I think of PEST.

I feel that Perseverance is more customer/client focused and that we use the best resources of our company/organization to really focus on the customer’s needs.  We persevere because we feel so strongly that our product or solution is best for them.  Understand that we are basing our feelings on what the customer has told us throughout the sales process.

We persevere because we want the customer to have our best solution that meets their needs.

When we are persistent, we are forcing ourselves and our solution on the customer.  Persistent salespeople are more interested in their own satisfaction instead of the customer’s satisfaction.

Customers are very intelligent and can recognize when we want our needs to be more important than their needs.

Make perseverance your mantra and forget persistence.  Your customers will appreciate it!